Martin Lugton

I work in tech for good and digital government. I’m Head of Product for Digital Service Platforms at the Government Digital Service.

I enjoy both launching new products and the challenges of driving value from established, large-scale products.

Some recent highlights include:

• launching GOV.UK Forms into beta, and growing it from 0 services to over 100
• growing GOV.UK Notify at a record pace of 203 new services in September 2024, using a product-led growth model
• securing 3 billion pieces of PPE for the UK during covid
• helping boost staff satisfaction and trust in leadership in my deputy-directorate at GDS

I have deep technical and product insight, backed by strong brainpower and curiosity. I’m energising and positive, and create psychological safety and clarity of intent. These strong foundations allow me to lead teams to achieve great outcomes.

Want a flavour of my thinking? Here are some sample posts:

Product management, design, and digital government

• What next for digital government and government as a platform?
• Continuous Discovery Habits
• Futures thinking and strategic foresight

Artificial Intelligence and machine learning

• My first attempts learning about machine learning in 2015
• A deeper specialisation I took on machine learning in 2024
• AI for Good specialisation, 2025

Leadership and management

• Turn the Ship around, and intent-based leadership
• Operations Management
• Resolving team tension

Technical skills

• What I learnt by building a side project
• Building a food bank API
• Building a build pipeline in gitlab and heroku
• Check me out on github

Learning, culture and philosophy

• A summary of Orientalism
• Pedagogy of the Oppressed
• Play with your Music

If you’d like to get in touch, reach me on Linkedin